Tips and Tricks of the Trade: How to Display Your Products at Festivals and Fairs
How do you go from bare concrete to setting up a great display for your festival, craft fair or even your local flea market? FactoryDirectCraft.com has done many craft fairs and festivals. As the company has grown we have quit doing them all except for one. Every second week in September, for almost 20 years, we have done the Preble County Pork Festival. We started out setting up in a tent and have progressed to what we think is the best spot at the Pork Festival! You can find us in the “Chicken Barn” every September. When people walk into our booth they often ask, “How do you set up your booth? How do you get it to look like this? We think part of the success of our sales at the festival is based on one basic thing…preparation! The main thing we have found is that we keep a note book of changes we can make, and any other notes we may find helpful at next years show. Here are a few basic display tips:
1. Start planning ahead…way way ahead!
You should start planning for the next festival on the last afternoon of your event while you are tearing down from the current show. While it is still fresh in your mind you should be able to make note of what items sold best, what displays provided the most sales, did you like how certain displays were set up, and what comments did customers make on your displays and how you can improve.
2. It’s all about looks!
We find that part of the success of any festival is how the products are displayed. You know… you have been in the booth where every item is lined up in a row. How boring! Make your displays interesting. Since many of our items are primitives, country and vintage looking we like to used old found items for props in our displays.
3. Always be on the lookout!
Be on the lookout for old items that normal people would easily discard. We have found great display items on Ebay, flea markets or even in the neighbors trash! People throw out the most interesting items… parts of old fences, worn and weathered doors, disregarded windows, and more. Most of all have fun with your display and as always learn from year to year how you can improve it for your next show.